Ever since memes hit the internet all those years back, they have managed to create an ever-existing presence for themselves, especially on social media. As you all know, memes are meant to be funny and some even sarcastic, but they never fail to capture the viewer's attention. That is why if they go about it the right way, businesses can turn memes into a marketing strategy.
The importance of meme marketing is one that has been growing exponentially as many companies use this as a way to promote and advertise their company. This is because memes have created such a sensation that folks are more likely to view a meme than anything else of importance.
To help see how brands are using memes, one must keep in mind that the right image is used. This could be a picture of the company, a product, or even the use of a popular meme that has taken over the internet. To make this more effective, the importance of memes for brand marketing is that the image that is chosen has to be in some way tied to the company. And never forget the witty, sarcastic, or hilarious phrase or comment that has to be added to help your meme go viral.
How to Leverage Memes?
As many know, memes are meant to be fun without causing any hard feelings or hurting someone with their sarcastic remarks. The beauty of this strategy is to know when and how to use a meme for brand marketing. Memes are made to go viral, and one of the importance of meme marketing is that it helps increase the exposure of a particular brand. It then comes down to how well the meme is leveraged.
A balance is required to allow the brand to stick to the viewer's memory. According to reports, due to memes alone, brands have received about 60% of direct engagement when used properly. It has also been noted that even people who skip ads will irrevocably love or engage a good meme. Any digital marketing company, especially a digital marketing company in Delhi, encourages the use of memes to help boost brand recognition and product sales.
Online Marketing Agency
The use of memes as a marketing strategy has increased around the world, especially in India. MMBO is a creative digital marketing agency in Delhi NCR that helps a brand promote its name and products through various means. Keeping up with the trend, as a digital marketing company in Delhi, the country's capital, the agency also uses memes as a way to increase and boost profits by making the company go viral.
Unlike the concept of buying likes, memes ensure that your product is viewed and increases the chance of a conversation happening and trending. The idea of likes, however, just shows that so many people have liked your product. As we see in the market today, it all comes down to whether the product or brand being promoted has a good reputation or review, otherwise no sale.