These 20 insights shouldn't be ignored while working on a digital marketing strategy

Marketing has grown more in the last five years than in the past years, and the active development doesn’t display any indications of decreasing further. The digital marketing panorama that includes SEO, social media, PPC, content marketing, and also is beholding a dramatic shift.

There may have been a moment when you could’ve replaced artificial intelligence or visual search as fixtures from the most modern blockbuster science invention movie, but that period is long gone. AI is now meaningful in all phases of digital marketing and is an essential part of most of the current digital marketing trends

1) SEO A/B Split Testing

Marketing is mainly concern with the testing, which is why this SEO A/B split testing at the top of the list. This testing allows you to separate those variables, which can increase the traffic.

2) Artificial Intelligence

This is very soon will replace most of the jobs, and really helpful in digital marketing. This is the reason every best digital marketing agency in Delhi, is learning the impacts of AI.

3) Programmatic Advertising

Programmatic advertising implies applying AI to automate ad buying, so targeting the specific audience can become easier. 

4) Chat bots

Chat bots will remain to be an important part of digital marketing in 2020. This is AI-based technology very useful in real-time chat with customers. 

5) Personalized strategies 

If you desire to be at the top, then need to make personalize strategies such as content, product, emails, etc.  

6) Video Marketing

Video marketing is now the most powerful marketing trend today, and you can see the results by incorporating videos. 

7) Influencer Marketing

Word-Of-Mouth type marketing concentrates on utilizing pivotal leaders to push your brand’s information to the larger market. 

8) Social Messaging Apps

The demand for social messaging apps is growing, and people often spend more time on these applications. If you are hiring a digital branding agency, first discuss what platforms they are using. 

(9) Visual Search

This can make searches on a new level; people now like to do researches based on images. 

(10) Micro-Moments

These are the moments, which start after we turn off our device. This can advantage you like you can become more useful, quick or even present. 

(11) Voice Search & Smart Speakers

The growing usage of voice search has formed it essential for companies to reconsider their digital marketing strategies 

(12) Social Media Stories

With the help of stories, marketers can present most of the time. 

(13) Predictive & Augmented Analytics

This Process includes the machine learning, data mining to predict the future. 

(14) Browser Push Notifications

There is an ongoing issue with the emails; that why Digital Marketing company is favoring the push notification.  

(15) Content Marketing Continues to Dominate SEO

According to the new update of Google algorithms, content still manages to dominate over the SEO. Yet you are hiring a Digital Marketing Agency in Delhi NCR. Still, you need to know about their content marketing strategy. 

(16) Social Commerce

Social platforms and e-commerce both are no alarming rates, and now they are pulling the people to generate sales. Surely you need to take the help of ecommerce website development in Delhi because this is not the time to attempt mistakes.      

(17) Augmented Reality (AR) & Immersive Technologies

By the year 2020 experts, this augmented reality and the immersive technologies

are emerging technologies. 

Omni- Channel marketing - Process where you can use the various platform, to provide multi-channel experience to your customers 

(18) Browser Push Notifications

There is an ongoing issue with the emails; that why Digital Marketing company is favoring the push notification.  

(19) Extension of Geo-Fencing

With the help of Geo-Fencing, marketing is now growing at a very high rate, also due to the increase in mobile use. 

(20) Use of User-Generated Content

The use of user-generated content is now on rising, and it also leveraging the market. This is really helpful to increase audience engagement with your content.

Also Read: Website Designing trends to follow in 2020