10 Powerful ways of using AI in ecommerce website designing

AI or Artificial Intelligence has been a buzzword in every industry for a few years now. The e-commerce sector is starting to take note and use AI too. According to Gartner, 80% of all customer interactions will be handled by AI by the end of 2020. AI in e-commerce is currently being used to provide chatbot assistance and to analyze customer behavior via comments and online activity to offer personalized services to the customers.

AI is changing e-commerce shopping for customers as well as sellers. AI is being used in content marketing, e-commerce website designing, and creating better user experience through AI-enhanced e-commerce website development.

According to experts, there are more ways to enhance e-commerce website designing using AI. It can make the e-commerce experience more interactive, and match consumers to products or services, closing sales faster.

Now, the only remaining question is "how?" Let's find some answers.

Effective ways of using AI in ecommerce website designing

· Create better search results

Irrelevant search results can make customers abandon e-commerce websites fast. E-commerce website owners can hire experts offering web design and development services to help them display customer-centric search results to combat this.

To comprehend the scenario, e-commerce website designing experts, like MMBO, are using NLP or Natural Language Processing and Image Recognition. For example, the US-based tech start-up Clarifai is using AI to build smarter applications that can ‘see the world like you do,’ "you" represents the customer here.

Contextually relevant site search can increase conversions by 216% and Pet Supplies is proof of that. They started using an AI-powered search solution that utilizes machine learning to provide customers with relevant query suggestions and popular search results and the results were astonishing. Even Pinterest reversed it's decline by utilizing AI.

· Create a better sales process

If you want to tailor your sales message to impact the right customer in the right way, you may want to integrate AI into your CRM or customer relationship management with the help of a trustworthy web design and development service provider like MMBO. This will allow the CRM to answer customers' queries, match customer queries to products, solve their problems, and identify new opportunities.

Do you know who is doing it right? The North Face, a large e-commerce retailer. They are using IBM's Watson to help shoppers discover the perfect jacket by asking questions to the customers, scanning products based on real-time inputs from customers, and doing their own research.

· Create a level of personalization

While personalization is nothing new in the e-commerce industry, AI is helping people, deep-dive, into the world of constant and relevant personalization. If you asked any reputed website designing company in Delhi NCR, or in fact anywhere in the world, they would tell you all about the deep personalization techniques used by companies these days to enhance e-commerce website development.

Do you want an example? Here’s one. Function18.com, an e-commerce website selling golf clothing from high-end sports brands like Nike and Adidas, has seen an 18% increase in average order values, doubled page views and time-on-site with new AI-powered personalization technology. This technology can automatically personalize every element on a retail site from the navigation bar, banners, videos and Call To Actions (CTAs), to logos in real-time.

· Choose chatbots

By 2023 chatbots are expected to contribute $112 billion through e-commerce and other platforms. Why should they be used in e-commerce website designing you ask? Not only can they increase sales, but they can also provide major cost savings. How? Let us give you an example. PVR Cinemas is one of the largest chains of movie theatres in India. On their website, you will find a chatbot integrated within their e-commerce website designing that not only helps users to book movie tickets, view offers, and give feedback easily, but they also let the visitors see the trailer of the movie they are considering to watch, increasing interest and helping in making the purchase decision.

· Provide intelligent product recommendations

A study stated the 53% of respondents of their study have said that e-commerce websites that provide relevant product recommendations seem more likely to provide valuable services to them. We have already discussed how relevant search results can help, now it's time to realize that product recommendation utilizing machine learning, AI algorithm and analyses can help recommend more successful options.

For example, Asos features a smart product recommendation system that builds suggestions based on other customers' previous purchases, colour as well as object matches from similar products, and more.

· Save your e-commerce business from fake reviews

Almost 90% of e-commerce customers trust customer reviews blindly. This is why product pages are filled with fake negative reviews tarnishing the reputation of a brand. With AI integrated within your website analyzing user reviews with the help of web design and development service, your brand does not have to suffer from the same.

Yelp has done it using a sentiment analysis technique, Facebook has come up with "fastText" for text classification and create supervised as well as unsupervised learning algorithms, and even Amazon has started doing it by allowing only verified reviews.

· Use a virtual personal shopper

Most people buy online these days but feel the lack of interaction that shopping assistants provide. AI is trying to bridge the gap and succeeding via services like Amazon's Alexa, Macy's "Macy's on-call" or Flipkart's now-defunct Ping. These virtual assistants are friendly, observant, and capable of providing the customers with the best and relevant deals and products. Want to gauge the success of such services? We all know how dependent people are becoming on Alexa.

· Create dynamic headlines and product pages

If you asked a respected eCommerce website development company in Delhi or anywhere in the world with experience in e-commerce website development about website designing and development, they would tell you that predictive algorithms of AI can confirm which product headline and which product page design works best for customer conversion.

They do this by A/B Testing; in it, the algorithm puts different headline variations, text sizes, and button styles side-by-side to see which ones yield higher returns. Almost every e-commerce website these days is finalized only after such exercises.

· Voice search optimization

One of the fastest trends in ecommerce website development is voice search optimization. 34% of people worldwide who do not have voice search technology are interested in purchasing one. Amazon is doing it with Alexa and seeing amazing results. Why? Because it gives great personalized experience, it makes customers' daily lives easier by remembering their preferences, saves time, and also helps the sellers get reviews faster.

· Localize customer experience

52% of e-commerce buyers trust websites that speak their local tongue or recognize their local culture/festivals, etc. So, every e-commerce website can use this information to optimize their user experience with the help of smart e-commerce website designing. A great example of this is WayBlazer, an AI platform for the travel industry. People can view better deals, relevant options through the robust curation created by WayBlazer's AI. Similar platforms using AI are MakeMyTrip, TripHobo, etc.

Wrapping things up

All of this and more can be achieved via AI integration. But, can you do it all alone? The answer to that is no. You can certainly reap some benefits, but, to use AI fully and correctly, you need the help of a premium web design and development service provider like MMBO, regarded as the best ecommerce portal designing company in Delhi. Your e-commerce journey is capable of seeing great success with the help of the right tools and the right support.

Also Read: 20 Tried and Tested Tips to boost ecommerce sales