When the Brothers Grimm published Hansel and Gretel in 1812, they couldn't even have guessed their story's rise to fairytale heaven, let alone have an inkling of suspicion about how it will impact a world connected through technology. However, the breadcrumb wayfinding method made its way into the new technologies of the 90s, web browsers, and web servers, through the cool kids of science making quite a lasting impact.
The word "breadcrumbs," and it's catchy nature, was probably one of the reasons behind its popularity among the cool tech crowd and online marketing executives. Now that we've unveiled the history behind the word a little, let's talk about the meaning of the word in the era of the worldwide web.
What are breadcrumbs on websites, you ask? Renowned website designing companies in Delhi NCR, India, and the world define breadcrumbs or a breadcrumb trail as a specific type of secondary navigation scheme that reveals a user's location within a website or an application; in easier words, they are links that allow the users to see where they are located within a website or app.
What is the use of breadcrumbs on websites?
Any eCommerce website development company in Delhi, India, or anywhere in the world with expertise and experience in integrating breadcrumbs into websites will tell you that the idea behind using breadcrumbs might have arisen before the word came into existence from something basic, the urge among people to take a step only when the return on investment is identifiable. For example, if a person is ready to travel 10 km for food, there might be a lot of factors supporting his/her travel: the amount of food, type of food, price of food, etc., and if any of the factors fall short, the importance of the journey might be subdued.
Defining the use of breadcrumbs is easier through the discussion of it’s benefits; so here goes:
Some users visit product pages, and when they are unsatisfied with what they find, they bounce from the website itself; breadcrumbs encourage such users to start over instead of bouncing.
According to online marketing gurus, breadcrumbs help increase the findability of websites.
Breadcrumbs also provide SEO benefits and can bring your website to the forefront.
Breadcrumbs help reduce user anxiety because people like to see where they are going and where they’re at.
Impact of breadcrumbs on Website performance
As is evident through Google’s own technique of removing URL from their search results and replacing that with breadcrumbs, there is a lot of research supporting the role of breadcrumbs in increasing website performance. If Google, the behemoth of a search engine, can benefit from such a "rudimentary" technique, so can every e-commerce business.
If you were to consult the best web development company in Delhi NCR or even India, they would tell you that if your website is multi-layered, using breadcrumbs could help your users navigate through the website better. See, the idea is simple, if you use breadcrumbs, your visitors won't be blindsided, and their time will be saved, keeping their interest in your website consistent.
Not only that, but it has also been heavily reported that even today, websites employing breadcrumbs enjoy higher conversion rates, a larger number of visitors, and more sales.
Wrapping up
If you need more information about breadcrumbs and their impact or importance in today's website performance, you can consult a premium website designing company like MMBO, considered to be the best web development company in Delhi NCR. But, it is evident that breadcrumbs are here to stay for the moment, at least until traditional tiered information architecture vanishes from the market.
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