Over the course of the decade, social media platforms, like Instagram, Facebook, Whatsapp, Pinterest, Snapchat, etc., have grown a lot. There are currently over 3.48 billion people using social media platforms, which actually is 46% of the entire world’s population. The number gives a hint towards the power that these social media platforms hold. However, It’s quite tricky to use these platforms efficiently.
The brands and businesses require social media conversion in order to expand in this technological era. The conversion rate in social media, in simple words, is getting someone (consumers, for instance) to respond to the company’s call-to-action. Most brands and businesses face the problem of conversion when trying to expand their business. By understanding the dynamics of social media marketing, these ever-evolving platforms can be used to attract your target market with the help of some simple tips and tricks.
Conversion Rate optimization statistics:
According to a report from Eyeview Digital, conversion can be increased up to 86% by adding videos to landing pages.
Econsultancy says that only about 22% of businesses are satisfied by their conversion rates on social media platforms.
“Conversion rate optimization” keyword was searched more frequently than in previous years, according to Google.
A report from Marketing Experiments states that the conversion rates can be boosted up to 300% just by using correct and properly targeted methods.
Some tips on building Social Media Conversion Strategy:
A social media landing page is a page on a social media platform or a website to serve a specific purpose to the incoming traffic or users. The aim of these landing pages is to let the users dig deeper into the website or a profile. Optimizing social media landing pages can improve your brand image. It is the primary and most important page for successful conversion.
Writing of the content should be focused on being understood easily.
Simple writing helps.
Avoiding complex terms has a positive effect.
Writing to the reader makes the content more engaging and attractive.
Including effective CTA (Call-to-Action) can lead the users in the right direction and help escalate conversion rate in social media platforms.
Making the website user-friendly can make major differences.
Using visuals helps enhance the story and idea of your brand.
Influencer marketing is beneficial in the expansion of the brand. The huge amount of followers of the influencers opens up the brand to a large audience. Research shows that 95% of consumers trust a brand’s authenticity from social media influencers.
Running social media contests and promotions can help a brand understand the type of content a consumer is looking for.
Big Social Media Platforms for conversion:
There are a lot of big social media platforms for social media marketing, and each platform requires or demands something different than other sites.
Facebook: Users want videos or curated content.
Instagram: Focuses mainly on high-quality images and high-resolution videos.
Twitter: A rather bigger platform with news, blogs, and GIFs.
LinkedIn: Focuses on professional content, jobs, and company use.
TikTok: A newer platform with a lot of potential; focuses mainly on video content made by the younger demographic.
What are the best ways to increase the conversion rate?
Social media marketing experts and/or agencies are a great help to increase the conversion rate of a brand. These experts make content according to the users’ or consumers’ requirements, focusing on the market.
MMBO (Make My Business Online) is one of the best social media marketing companies in Delhi NCR. It mainly focuses on brand development while being a data-driven digital marketing company. They use Google search algorithms, Facebook and Instagram updates, website development technology, and digital designing. Their team is highly motivated to work and develop the perfect conversion path for a brand.
MMBO is the best digital marketing company in Delhi NCR, dedicated to spreading awareness, getting engagement, and possible conversion rate from social media platforms.