The world economy is suffering today due to the COVID-19 pandemic. While some consumer trends are evolving, some are dying out. At the beginning of 2020, 6 in 10 millennial internet users believed that this year would improve their finances; now the stocks are in the pits, the real estate market is moving from a standstill to a dip and people are either getting pay cuts or losing their jobs.
Businesses too are not faring well without a robust digital marketing strategy. In fact, online marketing can be the deciding factor in a brand or business’ rise or fall since social distancing has made everything online interesting.
Top consumer trends for the win
Conversational Marketing- Online marketing experts etching out new and improved digital media strategy after strategy for businesses all around the world will tell you this; conversational marketing is the new IT trend of the year. Companies and consumers interact directly through chatbots on websites, direct messaging through WhatsApp, and other conversational platforms. Conversational Marketing builds trust, increases interest and is being suggested by the best digital branding companies in Delhi, India, and the world.
Insight-driven digital marketing strategy-Analytics and insight acquired from that can help create a suitable digital marketing strategy for a company. Data-driven online marketing is preferred by many industries today. Data analysis is one of the most desired skills for digital marketers. Reports suggest that data-driven marketing is 23 times more likely to beat their competitors.
Consumer Privacy and private personalization-Privacy breaches by Facebook, Google, Instagram, WhatsApp, and every other platform on the internet has become a real concern for consumers today. Privacy regulations like GDPR, CCPA, and PDPA, are coming up all over the world, where governments are trying to implement safer data handling policies in every sector. Traditional identification procedures, authentication, and permissions are failing; therefore the private personalization trend is failing. To provide your clients with customized experiences, you need to know a little more about them, but the new digital marketing strategy suggests, you must first build your platform better and showcase how you can be trusted. You can also implement a regular Know Your Customer or KYC feature to understand your customers better.
Martech to the rescue- Marketing Technology commonly called “Martech” presents a new opportunity for businesses to reassess and refine their digital marketing strategy, online marketing, digital media management, and customer experience management. They do this using supporting data, and a mix of budding technologies. There are several tools to choose from and several arrangements of the said tools that work.
The Reuse philosophy-There is no better digital marketing strategy than focusing on reuse at the moment. Climate change and environment upheavals around the world are making people anxious about the sourcing, ingredient, and services used by their favorite companies. A good online marketing strategy is to take note of the rising interest in all things reusable, and using that in your campaigns as well as social media presence if and when possible.
To sum it up,
This is a year of change, and businesses can no longer rely on the hindsight is 20/20 philosophy. Building a business requires foresight and one of the best digital branding companies in Delhi
MMBO, which is also regarded as the best digital marketing agency in Delhi, can help you get that.
While you do all that, remember overdoing social media is not the key, neither is alienating mobile marketing or overdoing social media preps or forgetting SEO/SEM altogether or ignoring the power of visuals. A revered online marketing company in Delhi like MMBO can help you navigate through the dos and don’ts of digital marketing.
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